Owner Bill Thraves is an American Gem Society Registered Jeweler with 30 years experience in the jewelry industry. His credentials include a BSIE from Clemson University, Associate in Business from Tri County Technical College. He also holds certificates from the Gemological Institute of America in diamond grading and appraising, and colored stones. Bill has worked as a jewelry repairman and is certified by The Holland School for Jewelers. Bill is a 38 year resident of Oconee Co. and has served the community as presidents of the Downtown Merchants Association, Seneca Rotary club, SC Jewelers Association, and Dogwood Merchants association. He as served on the Chamber of Commerce and SC Jewelers Association boards and as Commodore of the Keowee Sailing club. Bill serves on the Eternal Shepherd Lutheran Church council. Bill received the 2009 Distinguished Jeweler of the Year award from the 24 karat Club of the Southeastern United States.

Phyllis Thraves was promoted to the position of President after serving over 10 years in sales. She brings a warm friendly aura to the business as well as her experience in the private sector being a former business proprietor. Phyllis is a native of Oconee County.